Your dealership sells a range of cars to meet different needs of different types of shoppers. Demographic targeting delivers relevant messages to those distinct audiences.
There is one thing those audiences do have in common: they’re likely watching TV and using the internet nearly 10 hours each day on average.1 But what they’re watching can be as different as a sub-compact and a luxury SUV.
Comedy, drama, reality, sports, news, music—there’s something for every taste and interest. Our teams analyze the data to find the ideal networks, programs and digital video content your audiences enjoy most and place your message in those programs on multiple screens.
1: eMarketer, “U.S. Time Spent with Media,” April 2017