Competition for car buyers is intense, as consumers have more information than ever to help them choose the right car. Video advertising is the most powerful way to capture their attention. In fact, TV advertising has been shown to have a definitive correlation to website traffic.1
Comcast Spotlight’s advertising solutions have a demonstrated impact on the quantity and quality of dealership website traffic, leading to increased likelihood of submitting a lead form, of viewing vehicle detail pages and of interacting with fix-operations content.2
Click here to learn more about how our video advertising solutions can improve your online and in-store traffic.
1 Source: VAB, “Shifting Gears: How TV Drives Online Traffic for Automotive,” December 2016
2 Source: String Automotive Comcast Spotlight Client Study, year-over-year 7/1/16-10/31/16 vs. 7/1/15-10/31/15