Advertising Solutions

TV Advertising

Your Commercial on the Biggest Networks

Television advertising solutions marry the unique power of TV as a branding platform with the technology to efficiently target a message to the correct consumer, which enables advertisers to focus in markets that matter most.

Digital Advertising

Bring Your Message Online

Now advertisers can utilize cutting-edge technologies to connect online with millions of potential customers more efficiently and with pinpoint accuracy by delivering contextually and geographically targeted messages.

Multi-screen Advertising

Mix and Match for Maximum Impact

Comcast Spotlight’s multi-screen solutions include television and online advertising to integrate an advertiser’s message to potential customers in a more engaging and impactful way.

Target Your Customers

We offer various opportunities for you to reach your customers
  • Geographic Targeted Advertising

    You can target the right message to the right customers in just the neighborhoods that matter most to your business through local advertising.

  • Demographic Targeted Advertising

    Reaching audiences on top TV networks and leading digital destinations ensures your business engages with customers interested in your product or service.

  • Reaching More of the Right Viewers

    Now your business can reach more customers than ever, whether they get their TV or internet service from cable, satellite or telephone companies.

  • Interactive Television Advertising

    Your business can combine the reach of TV with the interactivity of the Web and invite customers to engage directly with your advertising.

  • Reach Car Buyers

    Use the power of video across screens and platforms to build your brand where it matters most—in your primary market area.

  • Reach Voters

    Geographically and demographically targeted video advertising puts your messages in front of your most likely voters, whatever they’re watching.

  • Reach Sports Fans

    Your business will make a lasting impression when passionate fans are watching their favorite teams on TV and digital video. Cable has the most live events and programming—all day, every day.

  • Engage Viewers

    From awareness to premiere, catch-up to finale, nothing builds interest in video like video. Combine live TV, video on demand and digital video to connect with the right viewers at the right time.

Creative Solutions

Do you want to turn your business into a local celebrity?

As your local media partner, we can help you create an impactful commercial that resonates with your audience, all the way from creating a storyboard to post production. We’ll put our expertise and relationships to work for you and your agency to ensure your business stands out on TV and digital platforms.

Demographic Targeted Advertising

Different types of people like different types of shows; reach the right groups for your business.

For decades, businesses could effectively reach specific audiences thanks to demographically targeted channels like MTV (young adults) and ESPN (sports fans). As more networks debuted, and existing networks matured, advertisers could reach those loyal audiences through even more programming appealing to specific audience segments. That capability then expanded to digital video and content, enabling precise audience targeting as consumers increasingly use TV and digital devices together.

Across a range of criteria, from age and gender to home ownership and relationship status—and just about everything in between—advertisers can efficiently and effectively reach specific audiences based on one or multiple factors.

Local, regional and national advertisers can also segment audiences based on geography, reaching audiences in as small or large an area as they need. Together with demographic targeting capabilities, it means small and large businesses can deliver more precise campaigns, engaging the right consumers in the right areas based on their distinct goals.

Your local Comcast Spotlight team can show you how a multi-screen advertising plan can be strategically focused on the consumers you need to reach. Check out our markets section for contact information for our office in your region.

Demographic Targeted Advertising