For decades, businesses could effectively reach specific audiences thanks to demographically targeted channels like MTV (young adults) and ESPN (sports fans). As more networks debuted, and existing networks matured, advertisers could reach those loyal audiences through even more programming appealing to specific audience segments. That capability then expanded to digital video and content, enabling precise audience targeting as consumers increasingly use TV and digital devices together.
Across a range of criteria, from age and gender to home ownership and relationship status—and just about everything in between—advertisers can efficiently and effectively reach specific audiences based on one or multiple factors.
Local, regional and national advertisers can also segment audiences based on geography, reaching audiences in as small or large an area as they need. Together with demographic targeting capabilities, it means small and large businesses can deliver more precise campaigns, engaging the right consumers in the right areas based on their distinct goals.
Your local Comcast Spotlight team can show you how a multi-screen advertising plan can be strategically focused on the consumers you need to reach. Check out our markets section for contact information for our office in your region.