Leadership That Translates Vision Into Reality
Comcast Spotlight is an advertising sales company providing video solutions to local, regional and national businesses through television and digital advertising. Comcast Spotlight provides local market coverage across multiple platforms (cable TV, satellite, telco, online, VOD) and can target customers geographically, demographically and by message to more efficiently and effectively reach specific audience segments.
To achieve our goal of being trusted media partners for our customers and to help their businesses grow, we focus on these key areas:
One-Stop Media Buying
Comcast Spotlight partners with other cable companies and television providers (like satellite and telephone companies) in many markets to form interconnects that make buying local advertising easier. Advertisers can now reach most “pay TV” homes in a market with one-stop shopping and a standardized, consistent buying experience across multiple markets.
Standardized Network Offerings
With a consistent lineup of more than 50 networks across our markets, Comcast Spotlight makes it easy for regional and national advertisers to buy the same demographically targeted television and digital networks across multiple markets.
Comprehensive Research and Analytics
Comcast Spotlight works with the top names in research to help our clients understand how their target audiences consume media. The process begins with a custom needs analysis for each advertiser, serving as the foundation for a media plan designed specifically to achieve that advertiser’s goals.
Comcast Spotlight offers our clients the ability to deliver targeted video advertising based on geographic and demographic criteria, and to engage audiences with interactive capabilities. Our geographic segmentation tools reach the sub-DMA level, presenting more relevant messages to distinct audiences, while interactive applications offer opportunities to capture actionable leads and invite consumers to learn more about a product or service.
Promotional and Marketing Opportunities
Cable television brands are incredibly valuable and highly recognizable. Our clients can take advantage of the great affinity viewers have for cable networks and shows to create customized marketing initiatives leveraging the strong connection between viewers and their favorite programs.