NCC is the nation’s largest spot cable advertising firm. It is jointly owned by Comcast Cable, Cox Communications and Time Warner Cable. They represent virtually all geographic regions where cable television is available in 207 markets, or 66 million homes. The NCC has streamlined the process of buying cable so that advertising can be purchased through one resource, regardless of which cable company operates any specific region of the country.
For more information, visit www.nccmedia.com
The Video Advertising Bureau (VAB) is an insights-driven resource for advertisers, committed to quantifying the selling power of premium multi-screen TV content.
VAB’s member organizations include virtually all of the national broadcast and ad-supported cable networks, regional Cable networks, MVPD’s and suppliers to the video advertising business. The VAB enables all of these organizations to actively work together in championing the power of television’s collect ad assets.
For more information, visit www.thevab.com.
The Cable & Telecommunications Association for Marketing (CTAM) is a non-profit association that provides education, recognition and networking opportunities, and manages cooperative marketing initiatives, for cable companies, content providers and others who supply products and services to the cable industry.
For more information, visit www.ctam.com
The National Cable & Telecommunications Association (NCTA) is the principal trade association of the cable industry in the United States. Founded in 1952, NCTA’s primary mission is to provide its members with a strong national presence by providing a single, unified voice on issues affecting the cable and telecommunications industry.
NCTA represents cable operators serving more than 90 percent of the nation’s cable television households and more than 200 cable program networks, as well as equipment suppliers and providers of other services to the cable industry. The cable industry is the nation’s largest broadband provider of high-speed Internet access after investing more than $100 billion over ten years to build a two-way, interactive network with fiber optic technology. Cable companies also provide state-of-the-art digital telephone service to millions of American consumers.
National Cable & Telecommunications Association
25 Massachusetts Avenue, NW - Suite 100
Washington, DC 20001
Phone: (202) 222-2300
For more information, visit www.NCTA.com
The Ad Council
The Ad Council is a private, non-profit organization that raises awareness for important causes, including quality of life for children, preventative health, education and environmental preservation. The Council asks members of the advertising community to donate their time and talent to create these public service announcements; and then asks media outlets to donate air time or print space to these cause-related commercials. Comcast Spotlight is proud to support the Ad Council by donating air time so that these messages can reach the America Public.
For more information, visit www.adcouncil.org