In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • March Brings an Opportunity for Marketers to Score Points with Basketball Fans

    Submitted by Dennis Marshall

    Feb 2, 2017 - 03:39

    Beginning March 14, college basketball fans from coast to coast will gather around screens large and small to watch their favorite teams compete in the college basketball tournament. Because tournament teams face “one-loss-and-you’re out sudden death” with each round, no one wants to miss a minute of the action. In fact, according to an article on The American Gaming Association says about 40 million people will fill out more than 70 million tournament brackets

  • Score a Victory with Sports Advertising in 2017

    Submitted by Chris Ellis

    Dec 7, 2016 - 10:48

    Whether your customers fawn over a fast break, shout for a slapshot, get revved up for racing or glory in golf, Comcast Spotlight has opportunities for your business to connect with them. From hoops to hockey, chilly mountains to warm golf courses, we’re living up to our promise of “more sports delivered.” We’ve put together this list of many of the events coming up on national networks like CBS Sports Network, ESPN, ESPN2, ESPNU, FS1, GOLF, NBCSN, and TNT. To learn more about these o

  • Closing out 2016 on a Winning Note

    Submitted by Chris Ellis

    Sep 20, 2016 - 10:16

    With tens of thousands of hours of action on cable, every business can take advantage of sports programing to reach and engage customers. The fourth quarter of the year brings us the Fall Classic, the beginning of the hockey and basketball seasons, the conclusion of the NASCAR season and so much more. If you want to make sure your business stays in the game, just contact your local Comcast Spotlight team to learn more, including the countless additional events and programs on local and regio

  • Is Marketing Your Brand In Football Games Right for You? Five Things to Consider.

    Submitted by Bob Faricy

    Aug 10, 2016 - 11:15

    As NFL training camps begin and college players return to campus, fans across the country are turning their attention to football. That attention is extensive, considering pro and college football are two of the top three most popular sports in the U.S. Like no other sport, football is woven into the lives fans and communities. Fans continue to want more – more games, more rivalries, more big plays – which is attracting more attention of large audiences. And after the game? There is still

    Tags: sports
  • Trend Insights: The Summer Olympics From Rio Preview

    Submitted by Brad Adgate

    Jul 21, 2016 - 02:16

    One of the world’s biggest sporting events is about to begin: the 2016 Summer Olympics. As the global community gears up for an amazing few weeks from Rio, our latest Trend Insights report, we look at some of the impressive numbers associated with the Games, including the record-setting amount of planned coverage in the U.S. Click the image below to download the full report.