In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • NBA Playoffs draw up a full-court press!

    Submitted by Andrew McClatchy

    Mar 7, 2017 - 09:56

    Rebound. Fast break. Cross-court pass. Alley-oop. Slam dunk. Just like that, the 2016-2017 NBA season has been one of the best in years, featuring some of the highest scoring and biggest rivalries fans have come to expect every single night. What makes the NBA so exciting? It’s the players who bring you the action night in and night out! LeBron may be out for a second consecutive championship, but he has some real contenders in his way. Since the Golden State Warriors 2016 playoff collapse,

  • Springtime Sports: Ideal Advertising Opportunities to Grow Your Business

    Submitted by Chris Ellis

    Mar 2, 2017 - 11:13

    Parts of the country didn’t feel like there was much winter to speak of, but there is still plenty of excitement as the calendar edges ever closer to spring. As always, it’s a season packed with a plethora of sports action, from the start of the baseball season to the climax of the basketball and hockey seasons. Networks like ESPN (plus ESPN2, ESPN Deportes and ESPNU), FS1, Golf Channel, NBCSN and TNT will have viewers tuning in to catch their favorite teams and athletes. It’s a perfect

  • Oh, If the Cup Could Talk...

    Submitted by Ann Letizi

    Feb 28, 2017 - 08:58

    That Stanley sure would have a lot to say … if only that Stanley Cup could talk. This long, tall, silver trophy has traveled far and wide, and in fact has amassed hundreds of thousands of miles, receiving the honor of most traveled miles of all professional sports trophies, according to Wikipedia. The Stanley Cup is one of the few trophies that actually goes on tour, while most stand proud and protected behind a glass-enclosed case for fans to ogle from afar. No grappling, no picking up all

  • March Brings an Opportunity for Marketers to Score Points with Basketball Fans

    Submitted by Dennis Marshall

    Feb 2, 2017 - 03:39

    Beginning March 14, college basketball fans from coast to coast will gather around screens large and small to watch their favorite teams compete in the college basketball tournament. Because tournament teams face “one-loss-and-you’re out sudden death” with each round, no one wants to miss a minute of the action. In fact, according to an article on The American Gaming Association says about 40 million people will fill out more than 70 million tournament brackets

  • Score a Victory with Sports Advertising in 2017

    Submitted by Chris Ellis

    Dec 7, 2016 - 10:48

    Whether your customers fawn over a fast break, shout for a slapshot, get revved up for racing or glory in golf, Comcast Spotlight has opportunities for your business to connect with them. From hoops to hockey, chilly mountains to warm golf courses, we’re living up to our promise of “more sports delivered.” We’ve put together this list of many of the events coming up on national networks like CBS Sports Network, ESPN, ESPN2, ESPNU, FS1, GOLF, NBCSN, and TNT. To learn more about these o