In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Get Your Business in Top Shape with Sports Advertising This Summer

    Submitted by Chris Ellis

    May 23, 2017 - 02:08

    Whether it’s on the greens, the track, the hardcourt, the pitch or the diamond, sports programming attracts viewers like few other types of content. Cable has more sports action than any other media platform, and your business can take advantage of that powerful consumer interest. What’s more, with digital video advertising opportunities, you can reach the same types of local audiences on multiple screens, giving your advertising a real home-field advantage. Now, let’s run down many of

  • Golf’s superstars are getting younger….and their fans are too

    Submitted by Andrew McClatchy

    Apr 25, 2017 - 02:09

    In 2016, Golf Channel experienced a 33% increase in impressions for persons 25-341. But golf viewers aren’t the only ones getting younger: as of February 2017, the average age of tournament winners this season was 28 (and that was thanks to Rickie Fowler winning the Honda Classic; at age 28, he raised the average from what had been 25.5).2 How good are these youngsters? Well, Dustin Johnson (32), currently number 1 in the world, is consistently driving the ball 315 yards off the tee. Jordan Sp

    Tags: sports
  • NBA Playoffs draw up a full-court press!

    Submitted by Andrew McClatchy

    Mar 7, 2017 - 09:56

    Rebound. Fast break. Cross-court pass. Alley-oop. Slam dunk. Just like that, the 2016-2017 NBA season has been one of the best in years, featuring some of the highest scoring and biggest rivalries fans have come to expect every single night. What makes the NBA so exciting? It’s the players who bring you the action night in and night out! LeBron may be out for a second consecutive championship, but he has some real contenders in his way. Since the Golden State Warriors 2016 playoff collapse,

  • Springtime Sports: Ideal Advertising Opportunities to Grow Your Business

    Submitted by Chris Ellis

    Mar 2, 2017 - 11:13

    Parts of the country didn’t feel like there was much winter to speak of, but there is still plenty of excitement as the calendar edges ever closer to spring. As always, it’s a season packed with a plethora of sports action, from the start of the baseball season to the climax of the basketball and hockey seasons. Networks like ESPN (plus ESPN2, ESPN Deportes and ESPNU), FS1, Golf Channel, NBCSN and TNT will have viewers tuning in to catch their favorite teams and athletes. It’s a perfect

  • Oh, If the Cup Could Talk...

    Submitted by Ann Letizi

    Feb 28, 2017 - 08:58

    That Stanley sure would have a lot to say … if only that Stanley Cup could talk. This long, tall, silver trophy has traveled far and wide, and in fact has amassed hundreds of thousands of miles, receiving the honor of most traveled miles of all professional sports trophies, according to Wikipedia. The Stanley Cup is one of the few trophies that actually goes on tour, while most stand proud and protected behind a glass-enclosed case for fans to ogle from afar. No grappling, no picking up all