In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Automotive Industry Insights: Go Where the Car Buyers Are

    Submitted by Andrew Matero

    Sep 11, 2017 - 10:45

    When auto intenders kick into high gear searching for their next vehicle, there isn’t a source of information they will turn away. Whether it's reviews, consumer reports, or general internet browsing, this audience does their research online before making purchase decisions. (and provides all of the necessary components to keep your brand top of mind for auto intenders.  In fact, households are 69% more likely to visit an auto website than t

  • Insurance Industry Insights: Finding New Customers

    Submitted by Stark Townend

    Aug 28, 2017 - 10:41

    Marketers know that their consumers are accustomed to an abundance of choices. Coupled with the shortage of time in their day, consumer have the power to choose where they spend time online. Consumers interested in home, auto, and life insurance products are savvy and typically know what they’re looking for, but want the best bang for their buck. Moreover, they never completely turn off the part of the brain that wants to ensure they’re protected in the event of a disaster.  Wherever

  • Finance Industry Insights: Where the Elusive Audience is

    Submitted by Stark Townend

    Aug 17, 2017 - 12:15

    These days, audiences are accustomed to two things: 1) an abundance of choice and 2) a shortage of time in their day.  They have the power to selectively choose the web destinations they view, seeking to be entertained or informed, and in the best cases, both.  In a sea of information and content, only a handful of truly dynamic sites can capture individuals’ already strained attention spans.  Those that do are worth their weight in gold. Audiences interested in financial new

  • Trend Insights: Small Business Websites can be Integral to Marketing Success

    Submitted by Staff

    Jul 11, 2017 - 10:01

    These days, the majority of small businesses have a website and if they don't, they should as consumers either find businesses through them or look up a business's website after learning about them.   Driving traffic to websites via various marketing channels is one thing, but what about that important first impression once they've arrived? In our latest Trend Insights report, we look at how important it is for small businesses to have a well-maintained website that leaves a lasting

  • Trend Insights: Is There Too Much TV - Volume 2

    Submitted by Staff

    May 10, 2017 - 09:59

    Last spring, we looked at the buzz surrounding the explosive growth of scripted programming on TV and across a growing array of platforms. Some observers asked if there was “too much TV,” and whether there was enough viewer appetite for all that content. A year later, the number of scripted programs continues to grow, and now, unscripted programs are popping up in greater numbers across platforms as well. Our latest Trend Insights report updates our 2016 analysis, with an emphasis on what