In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • October Brings Scary Good Advertising Opportunities as Halloween and Fall Approach

    Submitted by Brian Harder

    Sep 13, 2017 - 09:12

    (All Times Eastern) - The smell of fall is in the air.  The leaves are raked and the garden is put to sleep for the season.  Summer chores and summer fun (sniff) are coming to an end.  It’s time to grab your sweetie or your kids, maybe your pet or your favorite blanket and get ready to cozy up with these new and returning cable shows for October.  And while you enjoy your favorites, take comfort in the fact that your advertising is reaching others doing the same thing.

  • As Summer Comes to a Close, Your September Advertising Opportunities are Staying Hot

    Submitted by Brian Harder

    Aug 15, 2017 - 10:29

    Ah, September.  Labor Day has signaled the unofficial end of summer, kids are back in school, cooler temps start to prevail and days seem shorter.  So it’s a good thing cable TV has lots of hot programming to offer as we head into the fall to help you forget about the lost days of summer.  And with the variety of programming out there, you’ll find lots of different viewers tuning in to watch their favorites and will see your ads. So let’s take a look at what September has to

  • Cable Shines with the 2017 Primetime Emmy® Award Nominations

    Submitted by Brian Harder

    Jul 17, 2017 - 03:26

    The 2017 Primetime Emmy® Award nominations came out last week and cable networks had an impressive showing, for sure.  FX led the pack with 54 nominations, beating out popular networks like ABC with 34, CBS with 29, FOX with 21, Hulu with 18, and PBS, once considered the best at quality programming, only had 11 nominations.  Additionally for cable, National Geographic received 15 nominations, AMC got 11 and A&E and BBC America both were nominated for 10 Emmys®. Cable is well r

  • Take a Bite out of the Competition with Sharks—and more July Advertising Opportunities

    Submitted by Staff

    Jun 20, 2017 - 02:07

    While they may be ideal for vacations and leisure, summer days are no time to take your eye off the ball when it comes to building your brand. With cable TV continuing to crank out great original programming, it’s actually an ideal opportunity to keep pushing ahead with your multi-screen video advertising strategy. We’ll lead off a look at July with one of summer’s most anticipated television stunts, Discovery’s annual Shark Week. Beginning July 23, the 29th annual spectacle will feat

  • Released: NFL Schedule Includes Nearly 40 Monday, Thursday and Saturday Prime-Time Match-Ups

    Submitted by Staff

    Jun 6, 2017 - 11:09

    The NFL is the most powerful brand in sports, representing a legion of sports fans who are dedicated, passionate and deeply committed to the game of football. These fans bleed their teams’ colors and seldom miss a game. When they’re not tailgating or at the game, they’re watching at home or on the go…..on TV, tablets or smart phones and often more than one at a time! Recently, the NFL has announced the 2017 schedules for all 32 teams and some of the best matchups are already the topic