In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Get Your Business in Top Shape with Sports Advertising This Summer

    Submitted by Chris Ellis

    May 23, 2017 - 02:08

    Whether it’s on the greens, the track, the hardcourt, the pitch or the diamond, sports programming attracts viewers like few other types of content. Cable has more sports action than any other media platform, and your business can take advantage of that powerful consumer interest. What’s more, with digital video advertising opportunities, you can reach the same types of local audiences on multiple screens, giving your advertising a real home-field advantage. Now, let’s run down many of

  • Stitchers and Walkers, Divas and Nails—Cable has them all in June

    Submitted by Chris Ellis

    May 17, 2017 - 04:12

    The school year is almost over, days are getting warmer, and the unofficial start to summer is within sight. That means June is close, as are nearly endless opportunities to reach prospective customers. Maybe they’re looking for a new car to cruise around town, new patio furniture, a vacation getaway—or maybe they were over-eager weekend warriors, looking for a doctor about those aches and pains. Whatever they need, they’ll be watching about four hours of TV each day on average*, and they

  • Daring Drama, Riveting Reality and Spring Sports: Opportunities for Your Business to Reach Audiences in May

    Submitted by Chris Ellis

    Apr 13, 2017 - 10:21

    We’re closing in on May, the month of “moms” and the unofficial start to the summer season for many people. Maybe your audience is gift shoppers, or maybe it’s vacation goers—no matter who you’re trying to reach, your Comcast Spotlight team can help with video advertising opportunities. Those opportunities include several new and returning series plus specials and sports that will have your prospective customers watching all month long. First up, we’ll start with a new twist on

  • Trend Insights: 1st Quarter 2017

    Submitted by Brad Adgate

    Apr 10, 2017 - 10:42

    Viewer interest in news content has remained high in the first months of 2017, and that has led to some record viewership for cable TV’s top news networks. In our latest Trend Insights report, we examine the numbers that show many of your customers may be keeping up with domestic and world events by watching channels like CNN, FOX News and MSNBC. Click here to view the report.

  • Build Your Business by Advertising in Premium Programming This April

    Submitted by Chris Ellis

    Mar 16, 2017 - 11:44

    Another great month of top-quality programming customers love is on tap on cable this April, with new and returning series, compelling sports and the competition to see who will be Hollywood’s top dog. We’ll begin this month with a pair of anthology series. First up is the third season of FX’s quirky Fargo, (loosely) based on the Coen brothers film of the same name, returning April 19 at 10 p.m. (all times Eastern). For this installment, the calendar flips to 2010, and Ewan McGregor pla