In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Automotive Industry Insights: Go Where the Car Buyers Are

    Submitted by Andrew Matero

    Sep 11, 2017 - 10:45

    When auto intenders kick into high gear searching for their next vehicle, there isn’t a source of information they will turn away. Whether it's reviews, consumer reports, or general internet browsing, this audience does their research online before making purchase decisions. (and provides all of the necessary components to keep your brand top of mind for auto intenders.  In fact, households are 69% more likely to visit an auto website than t

  • NBA Playoffs draw up a full-court press!

    Submitted by Andrew McClatchy

    Mar 7, 2017 - 09:56

    Rebound. Fast break. Cross-court pass. Alley-oop. Slam dunk. Just like that, the 2016-2017 NBA season has been one of the best in years, featuring some of the highest scoring and biggest rivalries fans have come to expect every single night. What makes the NBA so exciting? It’s the players who bring you the action night in and night out! LeBron may be out for a second consecutive championship, but he has some real contenders in his way. Since the Golden State Warriors 2016 playoff collapse,

  • Oh, If the Cup Could Talk...

    Submitted by Ann Letizi

    Feb 28, 2017 - 08:58

    That Stanley sure would have a lot to say … if only that Stanley Cup could talk. This long, tall, silver trophy has traveled far and wide, and in fact has amassed hundreds of thousands of miles, receiving the honor of most traveled miles of all professional sports trophies, according to Wikipedia. The Stanley Cup is one of the few trophies that actually goes on tour, while most stand proud and protected behind a glass-enclosed case for fans to ogle from afar. No grappling, no picking up all

  • Four Questions Every Local Business Should Ask When Creating an Advertising Campaign

    Submitted by Sarann Jennings

    Feb 8, 2017 - 09:24

    Overseeing the advertising strategy for a local business isn’t easy. Whether it’s your primary job or one of many responsibilities on your plate, it entails balancing your creative vision with your budget, and trying to stay up on trends while sticking to tried and true promotion strategies. It’s a lot. Over the years, we’ve worked with hundreds of local businesses like yours. Here’s the good news: The businesses with the most successful advertising campaigns are those that

  • March Brings an Opportunity for Marketers to Score Points with Basketball Fans

    Submitted by Dennis Marshall

    Feb 2, 2017 - 03:39

    Beginning March 14, college basketball fans from coast to coast will gather around screens large and small to watch their favorite teams compete in the college basketball tournament. Because tournament teams face “one-loss-and-you’re out sudden death” with each round, no one wants to miss a minute of the action. In fact, according to an article on The American Gaming Association says about 40 million people will fill out more than 70 million tournament brackets