In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Automotive Industry Insights: Go Where the Car Buyers Are

    Submitted by Andrew Matero

    Sep 11, 2017 - 10:45

    When auto intenders kick into high gear searching for their next vehicle, there isn’t a source of information they will turn away. Whether it's reviews, consumer reports, or general internet browsing, this audience does their research online before making purchase decisions. (and provides all of the necessary components to keep your brand top of mind for auto intenders.  In fact, households are 69% more likely to visit an auto website than t

  • Does Your Auto Advertising Steer the Customer Journey?

    Submitted by Bob Faricy

    May 16, 2016 - 01:54

    Lately, I have been thinking I may want a new car. I know, who doesn’t? But it occurred to me that while I haven’t purchased a car in some time, it’s like I’ve been shopping for one all along. First, there is the experience with the car I own, not to mention the constant presence of the cars all around me. I also notice other cars I'm in or get the chance to drive. And of course there is the advertising and promotions I'm exposed to dozens of times a day. I could be content to just

    Tags: auto
  • Trend Insights: Automotive Sales Analysis

    Submitted by Brad Adgate

    Feb 17, 2016 - 09:31

    What was behind the record-setting year the auto industry experienced in 2015? It was likely a combination of fortuitous circumstances with continued low gas prices, near-zero interest rates and gains in the labor market all playing a part. In our latest trend insights report, we take a deeper look at some of the numbers and what it may mean for the rest of 2016. You can download the full report below.

    Tags: research auto
  • New App Shows How Our Television and Digital Advertising Solutions Help You Reach More Customers

    Submitted by Stefanie Smentek

    Jan 7, 2016 - 02:22

    ​Comcast Spotlight's mobile apps have been updated with new features to show you how our multi-screen advertising solutions target your customers more effectively.  iPad & iPhone users can download or update the latest app by clicking here, Android users can download from Google Play, and everyone can access the same content with our web version. Video advertising is the most powerful way to capture attention and generate awareness, and th

  • What’s the Right Approach to Messaging? Yours.

    Submitted by Chris Ellis

    Nov 17, 2015 - 08:56

    For the past three years, Comcast Spotlight’s LAMP Awards have recognized local and regional advertisers who combined television and digital video advertising with Comcast Spotlight.  As you might expect, auto dealers have accounted for a large share of the entries we received, and this year one of our winners was Mount Pleasant Chevrolet of Mount Pleasant, SC. The common thread among the advertising strategies of the success stories from each dealer was reaching customers in more ways