In Focus Blog


In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • October Brings Scary Good Advertising Opportunities as Halloween and Fall Approach

    Submitted by Brian Harder

    Sep 13, 2017 - 09:12

    (All Times Eastern) - The smell of fall is in the air.  The leaves are raked and the garden is put to sleep for the season.  Summer chores and summer fun (sniff) are coming to an end.  It’s time to grab your sweetie or your kids, maybe your pet or your favorite blanket and get ready to cozy up with these new and returning cable shows for October.  And while you enjoy your favorites, take comfort in the fact that your advertising is reaching others doing the same thing.

  • Automotive Industry Insights: Go Where the Car Buyers Are

    Submitted by Andrew Matero

    Sep 11, 2017 - 10:45

    When auto intenders kick into high gear searching for their next vehicle, there isn’t a source of information they will turn away. Whether it's reviews, consumer reports, or general internet browsing, this audience does their research online before making purchase decisions. Xfinity.com (and My.Xfinity.com) provides all of the necessary components to keep your brand top of mind for auto intenders.  In fact, Xfinity.com households are 69% more likely to visit an auto website than t

  • Insurance Industry Insights: Finding New Customers

    Submitted by Stark Townend

    Aug 28, 2017 - 10:41

    Marketers know that their consumers are accustomed to an abundance of choices. Coupled with the shortage of time in their day, consumer have the power to choose where they spend time online. Consumers interested in home, auto, and life insurance products are savvy and typically know what they’re looking for, but want the best bang for their buck. Moreover, they never completely turn off the part of the brain that wants to ensure they’re protected in the event of a disaster.  Wherever

  • Finance Industry Insights: Where the Elusive Audience is

    Submitted by Stark Townend

    Aug 17, 2017 - 12:15

    These days, audiences are accustomed to two things: 1) an abundance of choice and 2) a shortage of time in their day.  They have the power to selectively choose the web destinations they view, seeking to be entertained or informed, and in the best cases, both.  In a sea of information and content, only a handful of truly dynamic sites can capture individuals’ already strained attention spans.  Those that do are worth their weight in gold. Audiences interested in financial new

  • As Summer Comes to a Close, Your September Advertising Opportunities are Staying Hot

    Submitted by Brian Harder

    Aug 15, 2017 - 10:29

    Ah, September.  Labor Day has signaled the unofficial end of summer, kids are back in school, cooler temps start to prevail and days seem shorter.  So it’s a good thing cable TV has lots of hot programming to offer as we head into the fall to help you forget about the lost days of summer.  And with the variety of programming out there, you’ll find lots of different viewers tuning in to watch their favorites and will see your ads. So let’s take a look at what September has to

As Summer Comes to a Close, Your September Advertising Opportunities are Staying Hot

Submitted by Brian Harder

August 15, 2017 - 10:29

Ah, September.  Labor Day has signaled the unofficial end of summer, kids are back in school, cooler temps start to prevail and days seem shorter.  So it’s a good thing cable TV has lots of hot programming to offer as we head into the fall to help you forget about the lost days of summer.  And with the variety of programming out there, you’ll find lots of different viewers tuning in to watch their favorites and will see your ads. So let’s take a look at what September has to offer.

FX fan favorite American Horror Story returns on September 5th at 10 p.m. with AHS:Cult.  This seventh season is packed once again with the star power of Sarah Paulson, Evan Peters, Emma Roberts, comedian Billy Eichner, heartthrob Colton Haynes, Billie Lourd, Frances Conroy and Cheyenne Jackson, just to name a few.  The fact that it deals with this past presidential election and clowns will make for an interesting season.  FX also brings back single mom (also actor, dad, referee and cop) comedy Better Things for season two on September 14th at 10 p.m.

AMC finishes of the second half of season 3 for Fear the Walking Dead beginning at 9 p.m on September 9th. Walker and the Nation have come to live at Broke Jaw Ranch with Madison and the Ottos, but water is scarce, tempers are running hot and, eventually, things are going to boil over. Will the groups work together or will a friendly face slip a knife in your back when it’s turned?

Syfy brings back some newer scripted shows for their second seasons.  Van Helsing returns on September 8th at 10 p.m. where we will see humanity’s last hope, Vanessa Van Helsing, try to turn vampires back to human before the vampires get rid of her for good.  Then on September 20th at 10 p.m. we get the return of Channel Zero.  This anthology series has a new story titled No-End House where we will watch who enters, and who is lucky enough to exit, the No-End House, a bizarre house of horrors that consists of a series of increasingly disturbing rooms.

Comedy Central brings back long-time fan favorite South Park for a record 21st season on September 13th at 10 p.m. followed by critically acclaimed Broad City at 10:30 p.m.  Broad City follows Ilana and Abbi, two Jewish American women in their twenties, who experience adventures of carelessness and frivolity in New York City. Ilana seeks to avoid working as much as possible while pursuing her relentless hedonism, and Abbi tries to make a career as an illustrator, often getting sidetracked into Ilana's schemes.

That covers much of the scripted content coming in September, but what about all that reality programming that gets us hooked and addicted to the lives of others? 

Well, those Kardashian gals return to E! on September 24th at 9 p.m. for their 10th season.  It kicks off with a retrospective anniversary special and then we get the ladies for 18 more weeks. E! also brings us more WWE drama with Total Bellas and then we follow the lives of footballer Eric Decker and country singer Jessie Decker in Eric and Jessie on September 6th at 9 p.m. and 10 p.m. respectively. 

Speaking of E!, don’t forget to tune into Live From the Red Carpet: Emmy Edition from 6-8 p.m. on September 17th.  You can see all your favorite TV stars and all the fashions, good and bad, as they walk the red carpet before the Emmy Awards. Then find out which of your favorite cable shows grab that coveted statuette (the Emmy Awards air on CBS).

A&E probes the death of a rap legend in Biggie: The Life of Notorious B.I.G. It is the first biography to be authorized by his estate and will be the most personal and revealing documentary about the late Christopher Wallace that anyone has ever seen. It will provide interviews with those closest to him including his widow Faith Evans, his mother Voletta Wallace, his close friend Lil Cease and members of Junior Mafia as well as cultural icons Sean “Diddy” Combs, Shawn “Jay Z” Carter and Nas. Catch this enthralling documentary on September 4th at 8 p.m.

Discovery brings back Diesel Brothers for a third season on September 4th at 9 p.m.  Watch as these band of brothers turn ordinary rigs into decked out diesel trucks, give away the hottest rides, pull the funniest pranks and push the limits with crazy stunts.

On September 11th beginning at 9 p.m. you can get your share of large family drama with Counting On from TLC.  Follow the next generation of Duggars as they celebrate some of life’s milestone moments, including the realities of growing up and raising their own families. Then at 10 p.m. you can Meet the Putnams.  At the Putman house, no one leaves home, not even when they get married and have their own kids. Three Generations, 10 adults, 15 kids; 25 people. ALL living under one roof, sharing everything; from one bank account to only two bathrooms! Thank goodness I’m from a family of four. And switching from large families to “small” ones, the season premiere of The Little Couple airs on September 19 at 9 p.m. and highlights the life of couple Bill and Jen, both under 4 feet tall in an average-sized world.

Lastly, sometimes you look at reality stars and think, “What a train wreck.”  Well, this might be more like a ship wreck as we venture along with the crew of a charter yacht. It's all hands on deck this season as the greener-than-usual crew struggles to work and live together as a team, while meeting the needs of the always demanding, frequently eccentric charter guests. Watch Below Deck from Bravo on Tuesday, September 5th at 9 p.m.

On the sports front, the NFL regular season kicks into gear as well as College Football.  It’s an exciting time for lots of sports fans.  We also having continuing coverage of MLB, MLS, NASCAR, NHRA, Formula One, Golf and UFC. 

NFL

Are you ready for some football?  The long march to the Super Bowl starts in September with some of these great cable match-ups.

Date

Time (ET)

Teams

Network

Sep. 11

7:00 PM

New Orleans @ Minnesota

ESPN

 

10:15 PM

Los Angeles Chargers @ Denver

ESPN

Sep. 14

8:25 PM

Houston @ Cincinnati

NFL Network

Sep. 18

8:15 PM

Detroit @ New York Giants

ESPN

Sep. 21

8:25 PM

Los Angeles Rams @ San Francisco

NFL Network

Sep. 25

8:15 PM

Dallas @ Arizona

ESPN

Sep. 28

8:25 PM

Chicago @ Green Bay

NFL Network

Additionally, NFL Network announced the seventh season of A Football Life premieres Sept. 15 at 9 p/m with a profile of Pro Football Hall of Fame quarterback Dan Marino.

 

COLLEGE FOOTBALL

Get decked out in your alma mater team colors and cheer your favorite team.  In addition, ESPN has announced that College GameDay Built by The Home Depot will open the college football season in Atlanta. The three-hour season premiere of the pregame show will air at 9 a.m. on Saturday, September 2nd from outside the new Mercedes-Benz Stadium, just prior to the 2017 Chick-Fil-A Kickoff game between Florida State and Alabama.  Here are more great match-ups.

Date

Time (ET)

Teams

Network

Sep. 1

6:00 PM

Fordham @ Army

CBS Sports Network

 

8:00 PM

Florida Atlantic VS Navy

ESPNU

 

8:00 PM

Washington @ Rutgers

FS1

 

9:00 PM

Wisconsin VS Utah State

ESPN

 

TBD

Boston College @ NIU

CBS Sports Network

Sep. 2

12:00 PM

Michigan State VS Bowling Green

ESPNU

 

12:00 PM

Maryland @ Texas

FS1

 

3:00 PM

South Carolina VS NC State

ESPN

 

3:45 PM

Boise State VS Troy

ESPNU

 

4:00 PM

Kentucky @ Southern Miss

CBS Sports Network

 

4:00 PM

Eastern Washington @ Texas Tech

Fox Sports Net

 

6:15 PM

Georgia VS Appalachian State

ESPN

 

7:30 PM

Ole Miss VS South Alabama

ESPNU

 

8:00 PM

Vanderbilt @ Middle Tennessee

CBS Sports Network

 

8:00 PM

Jackson State @ TCU

Fox Sports Net

 

9:30 PM

LSU VS BYU

ESPN

 

10:30 PM

Montana State @ Washington State

FS1

Sep. 3

2:30 PM

Southern VS South Carolina State

ESPN 2

Sep. 4

8:00 PM

Georgia Tech VS Tennessee

ESPN

Sep. 7

7:30 PM

TBD

ESPNU

Sep. 8

8:00 PM

South Alabama VS Oklahoma State

ESPN 2

 

8:00 PM

Ohio @ Purdue

FS1

Sep. 9

12:00 PM

Buffalo @ Army

CBS Sports Network

 

12:00 PM

TBD

ESPN

 

12:00 PM

TBD

ESPN 2

 

12:00 PM

Charlotte @ K-State

Fox Sports Net

 

12:00 PM

Duke VS Northwestern

ESPNU

 

12:00 PM

East Carolina @ West Virginia

FS2

 

3:30 PM

Alabama VS Fresno State

ESPN 2

 

3:30 PM

Arkansas State VS Miami

ESPNU

 

4:00 PM

Central Michigan @ Kansas

Fox Sports Net

 

7:00 PM

Clemson VS Auburn

ESPN

 

7:00 PM

Missouri VS South Carolina

ESPN 2

 

7:00 PM

Texas A&M VS Nicholls

ESPNU

 

7:30 PM

Mississippi State @ Louisiana Tech

CBS Sports Network

 

8:00 PM

USTA @ Baylor

Fox Sports Net

 

10:00 PM

Minnesota @ Oregon State

FS1

 

10:15 PM

TBD

ESPN 2

 

10:30 PM

TBD

ESPN

 

10:30 PM

TBD

ESPNU

Sep. 14

8:00 PM

Boise State VS New Mexico

ESPN

Sep. 15

7:00 PM

South Florida VS Illinois

ESPN

 

7:00 PM

Temple VS  Massachusetts

ESPNU

 

10:15 PM

UTEP VS Arizona

ESPN

Sep. 16

12:00 PM

Boston College VS Notre Dame

ESPN

 

12:00 PM

Virginia VS Connecticut

ESPNU

 

12:00 PM

Northern Illinois @ Nebraska

FS1

 

3:30 PM

TBD

ESPN

 

3:30 PM

Iowa VS North Texas

ESPN 2

 

3:30 PM

TCU VS SMU

ESPNU

 

7:00 PM

Oregon @ Wyoming

CBS Sports Network

 

7:00 PM

TBD

ESPN

 

7:00 PM

TBD

ESPN 2

 

7:30 PM

Vanderbilt VS Kansas State

ESPNU

 

8:00 PM

Arizona State @ Texas Tech

Fox Sports Net

 

10:30 PM

Stanford @ San Diego State

CBS Sports Network

 

10:30 PM

California VS Ole Miss

ESPN

Sep. 21

7:30 PM

North Carolina Central VS South Carolina State

ESPNU

 

8:00 PM

South Florida VS Temple

ESPN

Sep. 22

8:00 PM

TBD

ESPN 2

 

10:00 PM

Utah VS San Jose State

ESPN 2

 

10:30 PM

Utah @ Arizona

FS1

Sep. 23

12:00 PM

TBD

ESPN

 

12:00 PM

TBD

ESPN 2

 

12:00 PM

TBD

ESPNU

 

3:00 PM

TBD

FS1

 

3:30 PM

TBD

ESPN

 

3:30 PM

TBD

ESPNU

 

6:30 PM

TBD

FS1

 

7:00 PM

TBD

ESPN

 

7:00 PM

TBD

ESPN 2

 

7:00 PM

TBD

ESPNU

 

10:00 PM

TBD

FS1

 

10:15 PM

TBD

ESPNU

 

10:30 PM

TBD

ESPN

 

10:30 PM

TBD

ESPN 2

Sep. 28

7:30 PM

Florida A&M VS North Carolina Central

ESPNU

 

8:00 PM

Iowa State VS Texas

ESPN

Sep. 29

10:30 PM

Washington State VS USC

ESPN

 

7:00 PM

Duke VS Miami

ESPN

 

8:00 PM

Nebraska @ Illinois

ESPN

Sep. 30

12:00 PM

TBD

ESPN

 

12:00 PM

TBD

ESPN 2

 

12:00 PM

TBD

ESPNU

 

12:00 PM

TBD

FS1

 

3:30 PM

TBD

ESPNU

 

6:00 PM

TBD

ESPN

 

7:00 PM

TBD

ESPN 2

 

7:00 PM

TBD

ESPNU

 

9:15 PM

TBD

ESPN

 

10:15 PM

TBD

ESPNU

 

10:30 PM

TBD

ESPN 2

 

10:30 PM

TBD

FS1

 

MLB

The heat intensifies as teams try to stay on top to make it to the playoffs in October. And networks want to feature the best match-ups as we head into the home stretch, so many games will be determined later but here’s how the schedule looks now:

Date

Time (ET)

Teams

Network

Sep. 2

4:00 PM

St. Louis @ San Francisco

FS1

 

7:00 PM

LA Angels @ Texas

FS1

Sep. 3

1:00 PM

TBD

TBS

 

8:00 PM

Boston Red Sox @ NY Yankees

ESPN

Sep. 4

1:00 PM

Milwaukee @ Cincinnati

ESPN

 

4:00 PM

Cubs @ Pirates

ESPN

Sep. 6

7:00 PM

Kansas City @ Detroit

FS1

Sep. 10

1:00 PM

TBD

TBS

 

8:00 PM

TBD

ESPN

Sep. 13

7:00 PM

TBD

ESPN

 

10:00 PM

TBD

ESPN

Sep. 16

4:00 PM

Kansas City @ Cleveland

FS1

Sep. 17

1:00 PM

TBD

TBS

 

8:00 PM

TBD

ESPN

Sep. 19

7:00 PM

TBD

ESPN

Sep. 20

7:00 PM

TBD

ESPN

 

10:00 PM

TBD

ESPN

Sep. 21

7:00 PM

Minnesota @ Detroit

FS1

Sep. 22

8:00 PM

TBD

ESPN

Sep. 24

1:00 PM

TBD

TBS

 

8:00 PM

TBD

ESPN

Sep. 26

7:00 PM

TBD

ESPN

 

10:00 PM

TBD

ESPN

Sep. 27

7:00 PM

TBD

ESPN

 

10:00 PM

TBD

ESPN

Sep. 30

4:00 PM

Milwaukee @ St. Louis

FS1

 

MLS

Here’s another league with a season coming to a close soon.  Everyone is looking to clinch a playoff spot in October, so the action is intense.

Date

Time (ET)

Teams

Network

Sep. 10

1:00 PM

Kansas City @ Columbus

ESPN, ESPN Deportes

 

9:00 PM

Los Angeles @ Seattle

FS1

Sep. 17

1:00 PM

Philadelphia @ NY Red Bulls

ESPN, ESPN Deportes

Sep. 24

1:00 PM

Los Angeles @ Kansas City

ESPN, ESPN Deportes

 

8:00 PM

Orlando @ Portland

FS1

 

GOLF

Let Golf Channel and FS1 bring you to the “fore” front of these prestigious tournaments all month long.

Coverage Begins

Association

Tournament

Location

Network

Sep. 1

PGA

Dell Technologies Championship

Norton, MA

GOLF Channel

 

PGA Champions

Shaw Charity Classic

Calgary, Alberta, Canada

GOLF Channel

Sep. 7

LPGA

Indy Women in Tech Championship Presented by Guggenheim

Indianapolis, IN

GOLF Channel

Sep. 8

PGA Champions

Japan Airlines Championship

Narita, Chiba, Japan

GOLF Channel

Sep. 9

USGA

Walker Cup

Los Angeles, CA

FS1

Sep. 14

LPGA

Evian Championship

Evian-les-Bains, France

GOLF Channel

 

PGA

BMW Championship

Lake Forest, IL

GOLF Channel

Sep. 15

PGA Champions

Pacific Links Bear Mountain Championship

Victoria, British Columbia, Canada

GOLF Channel

Sep. 21

PGA

TOUR Championship

Atlanta, GA

GOLF Channel

Sep. 22

PGA Champions

Pure Insurance Championship

Monterey Peninsula, CA

GOLF Channel

Sep. 28

LPGA

McKayson New Zeeland Women’s Open

Ardmore, Aukland, New Zeeland

GOLF Channel

 

PGA

Presidents Cup

Jersey City, NJ

GOLF Channel

 

NASCAR

The season continues with exciting coverage of the XFINITY Series and Monster Energy Cup Series on NBCSN and Camping World Truck Series FS1.

Date

Time (ET)

Series

Track

Network

Sep. 2

3:30 p.m.

XFINITY Series

Darlington

NBCSN

Sep. 3

2:30 p.m.

Camping World

Canadian Tire

FS1

 

6 p.m.

Monster Energy Cup

Darlington

NBCSN

Sep. 8

7:30 p.m.

XFINITY Series

Richmond

NBCSN

Sep. 9

7:30 p.m.

Monster Energy up

Richmond

NBCSN

Sep. 15

8:30 p.m.

Camping World

Chicagoland

FS1

Sep. 16

3:30 p.m.

XFINITY Series

Chicagoland

NBCSN

Sep. 17

3 p.m.

Monster Energy Cup

Chicagoland

NBCSN

Sep. 23

1 p.m.

Camping World

New Hampshire

FS1

 

8 p.m.

XFINITY Series

Kentucky

NBCSN

Sep. 24

2 p.m.

Monster Energy Cup

New Hampshire

NBCSN

Sep. 30

3 p.m.

XFINITY Series

Dover

NBCSN

 

8:30 p.m.

Camping World

Las Vegas

FS1

 

NHRA

FS1 delivers the hot rod action to your television, and your customers this season.

Date

Time (ET)

Race & Location

Network

Sep. 3

12 p.m.

NHRA qualifying from Indianapolis (tape delay)

FS1

Sep. 3

4:30 p.m.

NHRA qualifying from Indianapolis (tape delay)

FS1

Sep. 4

11 a.m.

NHRA from Indianapolis

FS1

Sep. 15

6 p.m.

NHRA qualifying from Charlotte

FS1

Sep. 16

2 a.m.

NHRA qualifying from Charlotte (tape delay)

FS1

Sep. 17

2:30 p.m.

NHRA from Charlotte

FS1

Sep. 22

2:30 p.m.

NHRA qualifying from Reading

FS1

Sep. 23

1:30 a.m.

NHRA qualifying from Reading (tape delay)

FS1

Sep. 24

2 p.m.

NHRA from Reading

FS1

Sep. 29

6 p.m.

NHRA qualifying from St. Louis

FS1

Sep. 30

2 a.m.

NHRA qualifying from St Louis (tape delay)

FS1

 

FORMULA ONE

More exciting auto racing can be found on NBCSN this month.

Date

Time (ET)

Event

Network

Sep. 3

7:30 a.m.

Italian Grand Prix

NBCSN

Sep. 17

7:30 a.m.

Singapore Grand Prix

NBCSN

 

Your business can take advantage of opportunities like these, and extensive local coverage on regional networks in your area. Your local Comcast Spotlight team is ready to show you how to make sports part of your winning strategy. Just click on the phone or email icons to the left side of the page to contact us.

Until we meet for the Spooktacular month of October, enjoy your television or whichever screen you are watching on!

As Summer Comes to a Close, Your September Advertising Opportunities are Staying Hot