Marketers know that their consumers are accustomed to an abundance of choices. Coupled with the shortage of time in their day, consumer have the power to choose where they spend time online.
Consumers interested in home, auto, and life insurance products are savvy and typically know what they’re looking for, but want the best bang for their buck. Moreover, they never completely turn off the part of the brain that wants to ensure they’re protected in the event of a disaster. Wherever they may be on the web, insurance company audiences are always ready to learn more about what a provider can offer them.
The key is to know where these audiences are spending their online time.
Xfinity.com (and My.Xfinity.com) is one of a select few sites with scale and premium content that an insurance decision maker consumes. In fact, Xfinity.com households are 123% more likely to visit an insurance provider’s website than the national average.
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Originally appeared on ComcastMedia360.com