In Focus Blog


In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Enhanced Mobile App Teaches Marketers and Media Buyers about the Effectiveness of TV and Digital Video

    Submitted by Stefanie Smentek

    Apr 18, 2017 - 09:46

    We recently enhanced our mobile apps with new features to show you on how our TV and digital advertising solutions can help you target your customers more effectively. Download for iOS, Android or access on the web today. Whether you are a marketer at an SMB or work for a media agency buying on behalf of a client, we’ve developed an interactive tool that will guide you to the features in the app that are most relevant to you. Look for the on-screen p

  • Webcast Recap: Fragmentation as Friend, not Foe

    Submitted by Stefanie Smentek

    Nov 9, 2016 - 11:53

    We hope you had a chance to attend our Take Five for Your Future webcast, “Putting Fragmented Audiences Back Together Again: A Look at Video’s Audience-Based Future,” on October 26.  Our panel of media and advertising experts shared their thoughts on how technology and analytics can assemble audience groups that have splintered to create campaigns that are more targeted, efficient and effective than ever. If you couldn’t join us, or want to review some of the information again,

  • How Can You Put Fragmented Audiences Back Together?

    Submitted by Stefanie Smentek

    Oct 6, 2016 - 09:04

    Could audience fragmentation actually be your friend?  Find out by registering for a live, interactive webcast, Putting Fragmented Audiences Back Together Again: A Look at Video’s Audience-Based Future, on Wednesday, October 26 at 2 p.m. ET/11 a.m. PT.  Hear from experts who say that by combining technology and analytics, it’s now possible to bring audiences together again to create campaigns that are more targeted, more efficient and more effective than ever. A panel of medi

  • Driving Digital Engagement Through Video

    Submitted by Stefanie Smentek

    Jun 2, 2016 - 03:04

    We hope you had a chance to attend our Take Five for Your Future webcast, “Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement,” on May 25.   If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. A panel of media and advertising experts shared their thoughts on the power of video to drive engagement with brands and their digital assets and we reviewed the results

  • Take Five Webcast Will Explore the Power of Video to Drive Engagement

    Submitted by Stefanie Smentek

    May 9, 2016 - 02:54

    Your TV and digital video advertising may be doing a lot more than you’re giving it credit for. The ability of video to generate brand awareness has long been recognized, but recent studies also point to the critical role it plays in generating social conversation and increasing web visits and transactions. Join us on Wednesday, May 25th at 2 p.m. ET for a live and interactive webcast, “Awareness to Action: The Critical Role Video Plays in Driving Web Traffic and Social Engagement,