In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Insurance Industry Insights: Finding New Customers

    Submitted by Stark Townend

    Aug 28, 2017 - 10:41

    Marketers know that their consumers are accustomed to an abundance of choices. Coupled with the shortage of time in their day, consumer have the power to choose where they spend time online. Consumers interested in home, auto, and life insurance products are savvy and typically know what they’re looking for, but want the best bang for their buck. Moreover, they never completely turn off the part of the brain that wants to ensure they’re protected in the event of a disaster.  Wherever

  • Finance Industry Insights: Where the Elusive Audience is

    Submitted by Stark Townend

    Aug 17, 2017 - 12:15

    These days, audiences are accustomed to two things: 1) an abundance of choice and 2) a shortage of time in their day.  They have the power to selectively choose the web destinations they view, seeking to be entertained or informed, and in the best cases, both.  In a sea of information and content, only a handful of truly dynamic sites can capture individuals’ already strained attention spans.  Those that do are worth their weight in gold. Audiences interested in financial new