In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Build Your Business by Advertising in Premium Programming This April

    Submitted by Chris Ellis

    Mar 16, 2017 - 11:44

    Another great month of top-quality programming customers love is on tap on cable this April, with new and returning series, compelling sports and the competition to see who will be Hollywood’s top dog. We’ll begin this month with a pair of anthology series. First up is the third season of FX’s quirky Fargo, (loosely) based on the Coen brothers film of the same name, returning April 19 at 10 p.m. (all times Eastern). For this installment, the calendar flips to 2010, and Ewan McGregor pla

  • Springtime Sports: Ideal Advertising Opportunities to Grow Your Business

    Submitted by Chris Ellis

    Mar 2, 2017 - 11:13

    Parts of the country didn’t feel like there was much winter to speak of, but there is still plenty of excitement as the calendar edges ever closer to spring. As always, it’s a season packed with a plethora of sports action, from the start of the baseball season to the climax of the basketball and hockey seasons. Networks like ESPN (plus ESPN2, ESPN Deportes and ESPNU), FS1, Golf Channel, NBCSN and TNT will have viewers tuning in to catch their favorite teams and athletes. It’s a perfect

  • Get Your Business Ready for Spring with Advertising Opportunities Like These

    Submitted by Chris Ellis

    Feb 13, 2017 - 09:34

    Spring is drawing ever closer, with longer (and warmer) days ahead. Whether your business is a hardware store ready to sell spring gardening supplies, a restaurant looking to welcome diners suffering a bit of cabin fever or a sporting goods store with plenty of equipment for weekend warriors (or an urgent care facility for those who took the weekend warrior idea a bit too seriously), Comcast Spotlight has opportunities to reach your audience, with TV and digital advertising. Leading things of

  • Lots to Love on Cable this February

    Submitted by Chris Ellis

    Jan 10, 2017 - 11:01

    As the pomp and parties of the new year fade away, we turn our attention to February and some fantastic original series and specials coming to your customers’ favorite cable networks. These are the premium programs those viewers will be watching, and we can help your business reach them. First things first, and that means beginning on the first of the month with the second-season premiere of Syfy’s The Expanse on February 1 at 10 p.m. (all times Eastern). The series, set two centuries in

  • Lots of “New” Ways to Grow Your Business with Cable in the New Year

    Submitted by Chris Ellis

    Dec 13, 2016 - 10:12

    New—it’s a word you’ll be hearing a lot of in the next few weeks. That’s true on cable as well, with numerous “new” ways to help your business start 2017 on a winning note by reaching the right customers in the right neighborhoods. A new year may bring new romance on FYI, with the premiere of Kiss Bang Love on January 3 at 10 p.m. (all times Eastern). Single people looking for a potential partner will “test the waters” by kissing one another blindfolded. Each episode will feat