In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Trend Insights: The Holiday Shopping Season Will Be Green

    Submitted by Brad Adgate

    Oct 21, 2016 - 10:16

    Trick-or-treaters haven’t collected their candy yet, but marketers’ eyes are on the holiday shopping season ahead. A number of indicators suggest 2016 will be stronger than 2015, with strong growth in e-commerce. In this Trend Insights analysis, we make a list and check it twice, looking at anticipated spending patterns, when shopping is expected to peak, and what categories look like the big winners this year. 

    Tags: research
  • November is Stuffed with Ways to Reach Your Customers on Cable

    Submitted by Chris Ellis

    Oct 17, 2016 - 09:04

    As temperatures cool off, cable heats up. That’s great news for businesses of all types, as customers will be watching everything from new and returning series to holiday movies and specials to a feast of live sports. Oxygen gets things rolling with new competition series Last Squad Standing, debuting November 1 at 9 p.m. (all times ET). Alesha Reneé. Three groups of friends will battle it out each week in head-to-head competitions, with the losing team ultimately having to decide which me

  • Don't let online shopping hurt your in-store sales

    Submitted by Bob Faricy

    Oct 12, 2016 - 10:59

    Like traffic at the mall and gift cards instead of presents, predicting the double-digit growth of online shopping has become a holiday tradition. And why not? Hectic schedules, far-flung family and free shipping have combined to make it a modern convenience. In fact, estimates for the growth in holiday spending this year are around 3.5%. but the expectation is that e-commerce will grow by 17%, and m-commerce (shopping on mobile devices) will be up 43%.* So, what is the local brick and mor

    Tags: marketing
  • How Can You Put Fragmented Audiences Back Together?

    Submitted by Stefanie Smentek

    Oct 6, 2016 - 09:04

    Could audience fragmentation actually be your friend?  Find out by registering for a live, interactive webcast, Putting Fragmented Audiences Back Together Again: A Look at Video’s Audience-Based Future, on Wednesday, October 26 at 2 p.m. ET/11 a.m. PT.  Hear from experts who say that by combining technology and analytics, it’s now possible to bring audiences together again to create campaigns that are more targeted, more efficient and more effective than ever. A panel of medi

  • Closing out 2016 on a Winning Note

    Submitted by Chris Ellis

    Sep 20, 2016 - 10:16

    With tens of thousands of hours of action on cable, every business can take advantage of sports programing to reach and engage customers. The fourth quarter of the year brings us the Fall Classic, the beginning of the hockey and basketball seasons, the conclusion of the NASCAR season and so much more. If you want to make sure your business stays in the game, just contact your local Comcast Spotlight team to learn more, including the countless additional events and programs on local and regio