In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • September Still Sizzles with Great Original Programming on Cable TV

    Submitted by Chris Ellis

    Aug 17, 2016 - 09:36

    As students begin heading back to school and Labor Day draws ever nearer, it’s a reminder that fall will soon be upon us. It’s a great month to engage your customers, as cable networks continue delivering the shows those customers love. All you have to do to get in on the action is contact your local Comcast Spotlight team. Just look over to the left side of the page for the phone and email icons to get started. Discovery is hitting the road, figuratively, with the three-night miniseries

  • Is Marketing Your Brand In Football Games Right for You? Five Things to Consider.

    Submitted by Bob Faricy

    Aug 10, 2016 - 11:15

    As NFL training camps begin and college players return to campus, fans across the country are turning their attention to football. That attention is extensive, considering pro and college football are two of the top three most popular sports in the U.S. Like no other sport, football is woven into the lives fans and communities. Fans continue to want more – more games, more rivalries, more big plays – which is attracting more attention of large audiences. And after the game? There is still

    Tags: sports
  • Down Ballot Advertising in 2016 Elections

    Submitted by Dan Sinagoga

    Aug 8, 2016 - 10:02

    It is an axiom in American politics that “all politics is local”.  Issues such as foreign policy, immigration, homeland security, the economy and even the approval ratings of a sitting president, however, often catch the attention of the nation and can over shadow important local issues.  The ubiquity of the Internet and its use to spread information about national issues can make it increasingly difficult for the electorate to focus matters of local interest.  And with presid

    Tags: political
  • Trend Insights: The Summer Olympics From Rio Preview

    Submitted by Brad Adgate

    Jul 21, 2016 - 02:16

    One of the world’s biggest sporting events is about to begin: the 2016 Summer Olympics. As the global community gears up for an amazing few weeks from Rio, our latest Trend Insights report, we look at some of the impressive numbers associated with the Games, including the record-setting amount of planned coverage in the U.S. Click the image below to download the full report.

  • Cheers, Fears and Tears - Here’s Where to Reach Customers on Cable in August

    Submitted by Chris Ellis

    Jul 19, 2016 - 03:00

    As summertime nears the midway point (unofficially at least), there’s no slowing down when it comes to original programming on cable. That offers all types of businesses ideal opportunities to target audiences demographically, whether it’s in a neighborhood, a full market or across the country. In addition to all of the action in Rio from August 5-21, there’s plenty of new and returning series plus great specials that will keep your customers watching all month long. Hallmark Channel of