In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Build Your Business by Advertising in Premium Programming This April

    Submitted by Chris Ellis

    Mar 16, 2017 - 11:44

    Another great month of top-quality programming customers love is on tap on cable this April, with new and returning series, compelling sports and the competition to see who will be Hollywood’s top dog. We’ll begin this month with a pair of anthology series. First up is the third season of FX’s quirky Fargo, (loosely) based on the Coen brothers film of the same name, returning April 19 at 10 p.m. (all times Eastern). For this installment, the calendar flips to 2010, and Ewan McGregor pla

  • 2016 Presidential Election Cycle in Review: Counties Count

    Submitted by Dan Sinagoga

    Mar 9, 2017 - 09:53

    The 2016 Presidential cycle was among the longest and most raucous campaigns in history; despite the analytics and information available, it wound up being the biggest Presidential election surprise since Harry Truman defeated Thomas Dewey in 1948. In the aftermath, there were several takeaways from the election​. Click here to download our full report and learn what we mean when we say "counties count." 

  • NBA Playoffs draw up a full-court press!

    Submitted by Andrew McClatchy

    Mar 7, 2017 - 09:56

    Rebound. Fast break. Cross-court pass. Alley-oop. Slam dunk. Just like that, the 2016-2017 NBA season has been one of the best in years, featuring some of the highest scoring and biggest rivalries fans have come to expect every single night. What makes the NBA so exciting? It’s the players who bring you the action night in and night out! LeBron may be out for a second consecutive championship, but he has some real contenders in his way. Since the Golden State Warriors 2016 playoff collapse,

  • Springtime Sports: Ideal Advertising Opportunities to Grow Your Business

    Submitted by Chris Ellis

    Mar 2, 2017 - 11:13

    Parts of the country didn’t feel like there was much winter to speak of, but there is still plenty of excitement as the calendar edges ever closer to spring. As always, it’s a season packed with a plethora of sports action, from the start of the baseball season to the climax of the basketball and hockey seasons. Networks like ESPN (plus ESPN2, ESPN Deportes and ESPNU), FS1, Golf Channel, NBCSN and TNT will have viewers tuning in to catch their favorite teams and athletes. It’s a perfect

  • Oh, If the Cup Could Talk...

    Submitted by Ann Letizi

    Feb 28, 2017 - 08:58

    That Stanley sure would have a lot to say … if only that Stanley Cup could talk. This long, tall, silver trophy has traveled far and wide, and in fact has amassed hundreds of thousands of miles, receiving the honor of most traveled miles of all professional sports trophies, according to Wikipedia. The Stanley Cup is one of the few trophies that actually goes on tour, while most stand proud and protected behind a glass-enclosed case for fans to ogle from afar. No grappling, no picking up all