In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Why Political Advertising Still Matters

    Submitted by Dan Sinagoga

    Apr 28, 2016 - 09:46

    Historically speaking, advertising has played an important role in Presidential elections. Past presidential nominees have run aggressive advertising campaigns in an attempt to gain votes. In 2012 President Obama and Republican candidate Mitt Romney each spent nearly $1 billion on advertising, both on television and online, to attract voters and to criticize each other. This year, so far at least, we’re seeing something very different on the Republican side: the biggest spenders aren’t wi

    Tags: political
  • Can Your Business Benefit from the 2016 Rio Olympics?

    Submitted by Bob Faricy

    Apr 25, 2016 - 10:33

    We all have Olympic memories. Maybe it’s when Nadia Comaneci was the first to record a perfect 10 in gymnastics, or when Kerri Strug overcame a fall on her first vault attempt to stick the landing on her second, ensuring the US Women gold. You may remember seeing Michael Phelps grab eight Gold Medals in eight days in 2008, after thinking no one could duplicate Mark Spitz seven in 1972. At the games in Rio this year, there will no doubt be more moments. We’ll watch not knowing when they

  • “Scream” with Delight: New and Returning Cable Series Connect with Your Audience

    Submitted by Chris Ellis

    Apr 18, 2016 - 10:57

    With summer lurking around the corner (despite recent weather in large parts of the country), we’re seeing a lot of new and returning series on cable, which will be keeping viewers coming back week after week as the weather warms up. Some of those shows are getting a little jump on things with premieres in May, and seasons that will carry them into June and beyond. We’ll begin with the end, so to speak as we lead off our look at May. It’s a cable event so big it will air simultaneously

  • Looking into the Crystal Ball for the Media Industry in 2016

    Submitted by Stefanie Smentek

    Mar 24, 2016 - 10:00

    We hope you had a chance to attend our Take Five for Your Future webcast, “16 Questions Facing Media Pros,” on March 16.   If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. A panel of media and advertising experts shared their thoughts on the most pressing issues facing the industry this year. We reviewed the results of an industry survey that we conducted earlier this year, asked the panelists weigh in

  • Drama, Comedy and Reality: Opportunities to Reach Audiences in April on Cable

    Submitted by Chris Ellis

    Mar 15, 2016 - 09:57

    Talk about a busy month ahead: some of last year’s top new cable series are back with new seasons, an extension of one of the most famous brands on TV, and a miniseries that tackles the topic of God. When you add it all up, you have a great mix to reach fragmented audiences—and your Comcast Spotlight team can help you reach the right audience for your business. One of last summer’s biggest shows, AMC’s Fear the Walking Dead will begin its second season on the heels of the end of its p