In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Advertising Opportunities Abound with Original Programming on Cable in March

    Submitted by Chris Ellis

    Feb 10, 2016 - 03:03

    Winter is headed towards its end (perhaps sooner than later, if you believe what Punxsutawney Phil had to say about things), and consumers will be setting their sights on spring. It’s a great time to reach them with fresh new messages, and cable’s original programming and sports coverage is the ideal way to do it. Check out some of these great new and returning shows coming to the networks your customers are watching: A word of advice for those planning a spring break trip: avoid the Bate

  • The Big Picture Show: Movie Marketing Breaks Records in 2015 and Hopes for a Sequel in 2016

    Submitted by Brad Adgate

    Jan 28, 2016 - 01:55

    Hollywood does more than entertain and inspire us with great stories, it’s also a force to be reckoned with when it comes to advertising and marketing. From superheroes to spies, modern-day dinosaurs to a galaxy far, far away, 2015 was a year to remember, and 2016 is shaping up to be another blockbuster. In the first of our new series of trend insights, we recap last year and looks ahead to the films that will be vying for moviegoers’ attention in the months ahead. You can download t

  • Leap into Cable Advertising with These Great February Opportunities

    Submitted by Chris Ellis

    Jan 12, 2016 - 09:35

    You may have heard there’s a big game on February 7, but before that gets underway, there’s some cute and cuddly fun with animals to be had, including Hallmark Channel’s third annual Kitten Bowl, beginning that day at 12 p.m. (all times Eastern). Not to be outdone, the canine contingent hits Animal Planet at 2 p.m. for the Puppy Bowl. Things are decidedly less cute one week later, as the second half of The Walking Dead’s sixth season gets underway at 9 p.m. on AMC. When last we saw mo

  • New App Shows How Our Television and Digital Advertising Solutions Help You Reach More Customers

    Submitted by Stefanie Smentek

    Jan 7, 2016 - 02:22

    ​Comcast Spotlight's mobile apps have been updated with new features to show you how our multi-screen advertising solutions target your customers more effectively.  iPad & iPhone users can download or update the latest app by clicking here, Android users can download from Google Play, and everyone can access the same content with our web version. Video advertising is the most powerful way to capture attention and generate awareness, and th

  • New Year, New Shows - and a New Name on Cable in January

    Submitted by Chris Ellis

    Dec 16, 2015 - 09:14

    With the change of the calendar comes a change to a popular cable network: ABC Family is transitioning to Freeform, bringing with it two new series and new episodes of some of the shows that helped ABC Family become a destination for young adults. First up is the winter premiere of Pretty Little Liars on January 12 at 8 p.m. (all times Eastern), with the story jumping five years ahead, bringing with it a new mystery and new antagonist. That’s followed at 9 p.m. by the series premiere of Sha