In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Wrap it up: Cable Finishes the Year in Style

    Submitted by Chris Ellis

    Nov 16, 2016 - 08:57

    The signs of the end of the year nearing are unmistakable: sunset comes earlier, trees are quickly dropping their leaves, and the shift from pumpkin spice to peppermint…well, everything….is underway in the stores. December will be here soon, and as always, it provides many outstanding opportunities for businesses of all type to connect with consumers. We’ll kick things off with a holiday tradition in a (somewhat) new place: ABC Family changed its identity to Freeform at the start of the

  • Webcast Recap: Fragmentation as Friend, not Foe

    Submitted by Stefanie Smentek

    Nov 9, 2016 - 11:53

    We hope you had a chance to attend our Take Five for Your Future webcast, “Putting Fragmented Audiences Back Together Again: A Look at Video’s Audience-Based Future,” on October 26.  Our panel of media and advertising experts shared their thoughts on how technology and analytics can assemble audience groups that have splintered to create campaigns that are more targeted, efficient and effective than ever. If you couldn’t join us, or want to review some of the information again,

  • Close Races and Efficient Spending with Targeted Advertising

    Submitted by Dan Sinagoga

    Nov 2, 2016 - 08:57

    With prominent Republicans pulling their support for the Republican presidential nominee, down ballot races have become even more crucial. Many Republicans are worried about a potentially historic loss in the majority they hold in the House of Representatives, and there are several contentious Senate races underway in states such as North Carolina, Pennsylvania and New Hampshire that could have similar implications. As down ballot candidates try to navigate the fallout around the Republican pres

    Tags: political
  • Trend Insights: The Holiday Shopping Season Will Be Green

    Submitted by Brad Adgate

    Oct 21, 2016 - 10:16

    Trick-or-treaters haven’t collected their candy yet, but marketers’ eyes are on the holiday shopping season ahead. A number of indicators suggest 2016 will be stronger than 2015, with strong growth in e-commerce. In this Trend Insights analysis, we make a list and check it twice, looking at anticipated spending patterns, when shopping is expected to peak, and what categories look like the big winners this year. 

    Tags: research
  • November is Stuffed with Ways to Reach Your Customers on Cable

    Submitted by Chris Ellis

    Oct 17, 2016 - 09:04

    As temperatures cool off, cable heats up. That’s great news for businesses of all types, as customers will be watching everything from new and returning series to holiday movies and specials to a feast of live sports. Oxygen gets things rolling with new competition series Last Squad Standing, debuting November 1 at 9 p.m. (all times ET). Alesha Reneé. Three groups of friends will battle it out each week in head-to-head competitions, with the losing team ultimately having to decide which me