In Focus Blog

In Focus is Comcast Spotlight’s blog dedicated to addressing the issues that impact your business and clients. It’s a forum to hear and share different perspectives on topics including interactive television, industry research and trends, how to reach your customers, upcoming programming highlights and other industry news.
  • Wrapping up the Year with Cable’s Original Series and Specials

    Submitted by Chris Ellis

    Nov 19, 2015 - 10:19

    It’s almost the end of the year, and that means a month filled with seasonal programming that your customers enjoy is coming to televisions near you. To take advantage of these and countess other opportunities to reach your audiences with TV and digital video advertising, just give your local Comcast Spotlight team a call. You may have heard that ABC Family will be changing its name to Freeform in January, but before that happens, there’s the annual 25 Days of Christmas programming block

  • What’s the Right Approach to Messaging? Yours.

    Submitted by Chris Ellis

    Nov 17, 2015 - 08:56

    For the past three years, Comcast Spotlight’s LAMP Awards have recognized local and regional advertisers who combined television and digital video advertising with Comcast Spotlight.  As you might expect, auto dealers have accounted for a large share of the entries we received, and this year one of our winners was Mount Pleasant Chevrolet of Mount Pleasant, SC. The common thread among the advertising strategies of the success stories from each dealer was reaching customers in more ways

  • Learning How Data Automation Can Improve Local TV Buying

    Submitted by Stefanie Smentek

    Nov 11, 2015 - 12:31

    We hope you had a chance to attend our Take Five for Your Future webcast, “Automating and Optimizing Local TV Planning” on November 4.   If you couldn’t join us, or want to review some of the information again, you can view the complete webcast below. A panel of media and advertising experts discussed how advertisers could more effectively use data automation to plan and execute their local cable schedules, similar to how they buy digital. Joy Baer, President at 

  • Can You Bring the Best of Digital Planning to TV?

    Submitted by Stefanie Smentek

    Oct 22, 2015 - 09:18

    For the past several years, digital advertisers have enjoyed the ability to reach consumers across hundreds of web sites, using automated buying and planning to target fragmented audiences with relative ease and efficiency. But what if advertisers could more effectively use data automation to plan and execute their local cable schedules as well? As audiences continue to fragment, what are the new mission-critical strategies necessary to adapt to this new landscape? To learn more, join us f

  • Original Cable Programs to Make Advertisers Thankful in November

    Submitted by Chris Ellis

    Oct 20, 2015 - 04:07

    The pumpkins are still plentiful, candy still waiting to be distributed. But we’re looking ahead to the great new and returning shows coming to cable networks next month, offering all types of advertisers the opportunity to engage viewers as they enjoy action-packed dramas, laugh-out-loud comedies and heartwarming holiday movies. Let’s dive in. TNT makes a big splash in November with three returning hits and a brand-new series (and that’s in addition to NBA action all month long—more